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Is this the most important image in Farming?

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At The Farmers Club, we are constantly asking ourselves: What keeps Farmers awake at night?

Costs, prices, and weather are constants that Farmers grapple with. Are those front of mind for you?

We believe that in Farming, we can’t afford to be average anymore.

So, we’ve identified WHAT the very best Farmers obsess about.

At The Farmers Club, we’ve built a model with 3 key outcomes to deliver that on your behalf. It could also be a little self-assessment of your business.

The first outcome is future-proofing. How do we keep up to date with the most common-sense thinking in Ag?

Because if you want to future-proof your Farm business, then you must have information that sets you in that direction.

We’ll say it again: In Farming, we can’t afford to be average anymore.

This leads us the the second outcome, and it’s a deeper extension of the first one. It’s about cultivating change, and the question is: How do we turn information into ideas that can really shift the dial?

Do you want to be a Farmer who has the right information to make sharper decisions?

The third is around connection, belonging to something and tapping into someone who understands what you’re going through. The outcome of this is stimulating engagements. This question is: How do we stay connected to people who live and breathe Farming like we do?

At The Farmers Club, we know how important those 3 things are, but it’s actually not just about those things; we think it’s deeper again. It’s what we stand for.

We believe that those who are truly committed deserve to be seen as FARMERS WORTH RESPECTING.

We think Farmers get a kick and boost out of being respected by their peers. And we want the industry as a whole to be respected by society in general because we deserve that respect.

We explain it here in our iceberg presentation. Click here to watch.

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Here is the self-assessment part to out 3 outcomes and questions we outlined in the iceberg presentation above.

It’s based on the statement we made in the iceberg presentation, that in Farming, we can’t be average anymore.

Click here to watch.

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What subscribers are saying

"I gave up my subscription to the Stock Journal and took on Farmers Club in its place – don't regret it at all. Keep up the good work" - Simon, Bordertown, SA.

"G'day Dwain. Very good newsletter this morning, packed full of very interesting stuff. There is a bit going on in Ag at the moment". Dan, Beaufort, Vic.

"Love the podcasts, keep them coming so we don't have to listen to the ABC". Askin, Cressy, Tas.

"It's good reading, with new ideas and truthful Farmer comments. I enjoy the funnies, and it is refreshing that they are not politically correct". Tim, Wedderburn, Vic.

"Your articles are always honest and positive, showing the good, the smart and the innovative in people". Gerard, Caramut, Vic.

"I love getting up in the morning and reading a few short stories/messages, generally Ag related, and having a few chuckles too. Thanks, Dwain". Andrew, Tailem Bend, SA.

"It is a great start for the day to have a brief update of current thoughts in our Ag circle and to read the feedback from subscribers on their thoughts as well". Ian, Dubbo, NSW.

"TFC gets my mind active and thinking positively each morning". Simon, St Arnaud, Vic.

"I love everything about it". Rick, Forbes, NSW.

Competitions, Podcasts and Vouchers

New competition

We are back in competition mode and have 4 individual tickets ($250 each, only to raffle for a Toyota Hilux Ute valued at $76,834.00. The raffle is run by our friends at the Ultima Football Netball Club. We will draw the raffle on Friday, the 26th of July at 3 pm EST, and the main draw is on Saturday, the 9th of August, 2025.

For more info, contact Dwain Duxson @ dwaind@thefarmersclub.com.au or 0427 011 900.

TFC Podcast final

Go to Apple here or Spotify here to download our podcast.

TFC gift voucher

Buy a subscription as a gift. Email dwaind@thefarmersclub.com.au for more info.

About Dwain Duxson

Welcome to The Farmers Club (TFC). My name is Dwain Duxson, and I am the CEO of Farm Tender. I'd describe myself as an Agricultural enthusiast.

I grew up on a 7000 acre Farm; post-school, I helped manage and worked on the family farm for 15 years.

After that, my wife Paula and I left the Farm and started Farm Tender, an online marketplace for Farmers. We have built it up to over 72,000 members in ten years; it's a journey I've loved, and it will continue on.

But, after 54 years, I have finally worked out what I want to do: I want to write. It's crept up on me a bit as I have been doing it for some time now in different forms.

TFC is a personal crusade, a side hustle. I want to dedicate (part-time now, full-time later) the next 10, 20 or perhaps 30 years to this project.

Contact me here: dwaind@thefarmersclub.com.au or 0427 011 900.

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